DU New Director of Communications and Marketing Brings New Approach to the Position
Written By L. Kasimu Harris | Communications and Marketing
|Dr. Sheryl Kennedy Haydel has been named Dillard University’s Director of Communications
and Marketing. She brings a unique breadth of experience and education to the position.
Haydel’s communications career spans 25 years, including working in print journalism,
public relations and in higher education.
Haydel’s storytelling is rooted in her time as a newspaper reporter, where she began at the Austin American-Statesman (Austin, Texas) in 1992, and matriculated to The Chicago Tribune, The Detroit News, and Detroit Free Press, where she was a business reporter from 1999-2001. Haydel’s years in the newsroom have been immediately noticeable in her approach to covering Brain Food, The Dillard University President’s Lecture Series. Haydel deployed the University’s Communication and Marketing team to the events, where they have provided robust coverage with photography, live streaming, video and a recap story the same night or next morning.
“Our new director, Dr. Sheryl Haydel, has given us a new burst of creativity to pair with a strong team,” Dr. Walter Kimbrough wrote about Haydel’s approach to covering events.
After nearly a decade in news, Haydel spent three years in public relations, where she was tasked with developing and executing internal and external advertising campaigns, writing speeches for the upper brass at Entergy and helping to lead its crisis management media efforts during hurricanes Ivan and Katrina.
Haydel earned a B.A. in Journalism from Clark Atlanta University and throughout her professional career, has continued her education. Haydel was an Inaugural Chips Quinn Scholar, a program that promotes diversity in the newsroom, she also holds degrees from the University of Maryland--College Park (M.A. in Journalism), University of Wisconsin (MBA, with a concentration in Marketing), and the University of Southern Mississippi (Ph.D., in Mass Communication and Journalism.)
Haydel has taught at Delgado Community College, Southern University at New Orleans, University of Southern Mississippi, Tulane University and Xavier University of Louisiana, where she was an assistant professor in the Department of Communications from 2008 until 2017.
Haydel is a New Orleans native, with deep ties to Dillard. Her parents and sister are graduates of the University. Haydel is a member of the Public Relations Society of America, American Journalism Historian Association, the National Association of Black Journalists and Delta Sigma Theta Sorority, Inc.